Best way to Sell Bulls

We have a pretty awesome set of maintainer bulls that we are wanting to sell. Locally people just want cheap bulls just to breed cows. They don't seem to care about breeding, performance or what they look like they just want to spend market price. This group of bull comes from a powerful bred set of cows with style and performance. Everybody knows it takes years to build a cow herd and we just aren't willing to give them away. They can all be registered Maintainer
*Maternal Made X Meyer X Full Throttle full sib to Mimms 899 donor 
*Maternal Made X F22 X Stop N Think
*Maternal Made X 4602 X Doc
*Maternal Made X Cathy x Freestyle maternal sib to Fast Freddy
*Maternal Made X Gold Standard
I don't have any pics yet but What is the best way to get them out there? Social Media, Jockey's, online or what?

Pictures will do ya a lot of good!!! <party>

what value do your bulls add to a commercial customer other than show stock names.


any performance data, soundness in a commercial setting, condition after breeding, you know, all the things important to a commercial operator.


typically, they don't want bulls around too long as they get too big and sit by the water trough instead of moving around.


sell a few, track their progress, ask if you can put a group of yours in a set of females and track the calves progress against their other bulls.


etc.

I my experience pictures do not sell commercial bulls; neither do pedigrees.  Also forget about winning show records.  The buyers want trouble free bulls that will perform in their environment and will produce more pounds of calf per 100 cows exposed.  This means producing bulls that can get off the truck and start breeding cows with out going lame or needing to get into breeding condition; fat bulls and with small testicles area are problems here.
In addition to the performance information required with  no holes or missing data.
Now we move to the next thing: customer service.  If a bull come up lame or is a non breeder ( injuries count here too) you must replace that animal ASAP with a similar or better bull.  If you don't your herd is now registered stock at grade prices.  If fact if a customer returns an animal for any reason I always gave them the option of a replacement or their money back for this reason.
The next thing is to make sure the calve have a premium priced marketing channel for the bull buyers calves.  This reinforces the idea that the bull purchase is going to add value to the calf crop. Charolais breeders such as Rawes or Eatons for example buy back the calves into their own feedlots at a premium; the certified Angus program s an example of a breed wide program that tries to do this.  This is easier to do if you are a big enough enterprise hard if you are not.
Something else to consider is the breed acceptance in your area or in general.  If the breed is not seen as commercially focused or offers marketing challenges due to being unusual ( hair coat, ear etc)  then you will have a tougher time selling bulls.
if you do the above things right it will take a few years to get noticed.  But once you get a customer base you will be able to sell bulls sight unseen at good prices if you are in the right area with good commercial demand for bulls.

  I have no idea where you are located, but Maine / Maintainer is a very hard sell in our area anymore. If the buyers even think they are Maine cross calves they'll back way off of them.

Here at our place we keep bulls that are maternal bred with performance because by the time we are putting bulls in we are done with AI and embryos its a little late for making show steers so the bulls make our females for replacements and steers for the feedlot. I guess our main question is should we look at online sales or just price them on social media because locally the bull market isn't very good at all.

What advice offered so far is interesting to you?

In my opinion that set of bulls will be a hard sell, trust me I've tried to sell bulls like that and if they are not promotional quality you might be looking at $1500, if you are lucky.  Your market would be to fellow show calf breeders and guys just looking to get a few cows bred. There is a clubby bred bull for every clubby bred cow out there so the market is pretty saturated.  Depends on the area of the country you are in as well, if you are in an area with a lot of smaller producers you might have better luck but the top end price will not be there.  If you are looking to start a bull market for commercial producers you will need all performance data and epd's available.  I sell most of my Maine and Limousin bulls to ranchers and most of them buy sight unseen from data only.  They don't care much what they look like or the pedigrees and purebred ones sell the best in my area.  I could be wrong and a lot of guys like Horn and Black get along good selling bulls like that.  Maybe contact the people that own Maternal Made, I believe they have a bull sale in the spring with bulls like that, if they are good enough and want to promote their bull they might be interested.  I've actually had some good luck picturing and posting them on the Steer Planet Classifieds too.