Jill said:
I am sure they have done studies, I know the American Royal has dollar figures for the impact of the Royal on Kansas City.
A google search on the subject takes me to the National Western site, I guess I could have checked their.
Heres some $$$ figures from a sponsor, Coors.
As a longtime sponsor of the National Western Stock Show, the Coors Brewing Company recognizes the importance of local activities that strengthen our community. Over the years, the Coors
Brewing Company and the National Western have developed a partnership that serves that goal.
From the Coors Western Art Exhibit and Sale to the Coors Draft Horse and Mule Show to the National Western Rodeo and many other events, the National Western Stock Show brings family
entertainment and agricultural education to Metro Denver and Colorado each year. The Stock Show also attracts 640,000 visitors annually, creating an economic impact of nearly $80 million for
the surrounding area.
As a member of the National Western's Executive Committee and Board of Directors, I know first-hand that our sponsorship dollars not only support youth and education, but they also assist an event
dedicated to making Denver and Colorado better communities in which to live.
Sincerely,
Pete Coors