Talk to everyone you do business with, including pharmacy, liquor store, banks, auto dealers, farm equipment dealers, insurance agents, grocery stores (for a number of years Albertsons and Safeway purchased at our junior livestock sale), tire shops, etc. Offer to take their bid to the sale if they do not have time to go themselves or put them in contact with another buyer who can take their bid to the sale. If they have not purchased before, take the last couple of years of sale results with you to explain how the price premium over market can be a taxable expense for advertising. We have many buyers who donate the animal and the processing costs to Meals on Wheels, homeless shelters, etc. Other buyers resell the animal to another buyer for market price as part of the transaction and never take possession of the animal, but are huge sale supporters.