I have never head of Milk Plus, but have you looked at comparing Sure Champ against Calf Manna. Sure Champ is a show supplement that has the added benefit of Amaferm, a product no one else has. The Amaferm is extremely beneficial in keeping show livestock, including steers, on feed during stress situations like heat, changes in feed, and the stress of traveling to and being at shows. It helps stimulate appetite, and keeps the rumen healthy allowing for livestock utilize their feed at a higher level. You can find the tag ingredients at
www.surechamp.com. Lots of people on this board use it, so they can weigh in as well.