Shorthorn influenced cattle

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gmoo

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Aug 6, 2009
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How are Shorthorn influenced cattle doing at the sale barn. Are they being docked or not?
 

Gargan

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West Virginia
It depends on their color pattern mainly.  Ur solid colored ( black and red) cattle will sell 20-30 cents a pound higher around here generally(except for solid blue roans, they'll sell pretty well too as long as they aren't spotted). Crazy I know but that's the scoop over on the east coast.
 

idalee

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Aug 18, 2013
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Buyers know they can buy some "home-run" type steers at a discount simply because of a broken or roan color pattern.    That is gradually changing but takes time.   
 

gmoo

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Thanks. I'm thing about trying to use a Shorthorn bull on some Simmi Angus cows.
 

cpubarn

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Sheffield,IA
Near here any roan costs you big discounts at a salebarn.  I see no change in the pattern.  Know your marketing options is my best advice.  If your buyer is ok with color, your good, sale barn would cost you.  Cool colored show animals will pay....
 

mark tenenbaum

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Use a red one-color will prob be black  Im back here in the land of outdoor plumbing with Gargan and Shorthorns dont do it at the sale barn-but there are several restaurants in this AREA -Native Irish and Mennonite that will buy all the shorthorn beef available the DC YUPPIES dont have a clue and buy Iowa Holstiens marked as Certified ANGUS -as with alot of cattle Red Angus are included which are WAY BETTER than black Angus JMO-(EVEN THO BOTH ARE GENETICALLY LINKED TO AND ARE DESCENDED FROM SHORTHORNS ALONG WITH SIMMENTALS,MAINES, CHAROLAIS AND MANY OTHERS) The proof is on the table-I really think there needs to be interbreed retained ownerships set up with feedlots in 300 mile radiuses-where the sale barn morons can POUND SAND-The stupid F)(*(*%$KS that buy en mass dont know Sh)()*(*^%T from shinola about what people like to eat-or what is quality beef CAN YOU SPELL YIELD GRADE GOOOOOOBER? O0
 

beebe

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That is the beauty of grass fed beef.  I don't have to worry as much about buyers and sale barns.  it is about the meat not the hair.
 

justintime

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May 26, 2007
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Saskatchewan Canada
There are still places in Canada where color takes a hit but here in Western Canada, it seems that roans are very popular with cattle buyers. Of course, there are some buyers who are still a bit color blind but gradually they are becoming educated. We turned a major corner about 10-12 years ago, when a pen of about 200 Shorthorn and Shorthorn cross steers received the highest premium ever paid by Cargill on the rail. This set of steers came from one ranch, and they also had the best feed efficiency in the feedlot where they were fed. They all went into the feedlot on the same day and they were all sent to market on the same day. The feedlot reported that this pen was marketed 12 days earlier than any other pen that went into the feedlot on the same day. This feedlot was one of the largest in Western Canada at 30,000 head and the news of the premium paid and the performance of this pen of Shorthorns went through the cattle feeder world very quickly and all of a sudden, many other feeders were not afraid to try a pen of Shorthorns when they could find them.
I sold 8 Shorthorn bulls to an Alberta ranch and the owner also was a cattle buyer on one of the largest markets there. He bought them sight unseen but he said he would only accept light roans or an occasional white bull, when I delivered them. When I delivered them, I asked this man why he insisted on the color. He said that these bulls were going to be used on Black and BWF heifers and cows and he wanted the cattle buyers and cattle feeders to know that they were Shorthorn cross when they walked into the sale ring or feedlot. He said that a pen of blacks can be anything from Angus, to exotic cross to dairy cross and he also said he did not know what Shorthorn breeders were not promoting the fact that the roan color comes from one breed... Shorthorns.
Of course, quality is still a factor in determining price, and poor roans will still sell for less, but if they are as good quality as any others on offer, they will sell well. I really frustrated me when in this day and age, the color of the hide still dictates the value of the animals. This is truly man made discrimination in the market place. It is also interesting that the UK and Australia both have established a brand name for Shorthorn beef. In both countries, Shorthorn beef now receives a premium price. In the UK, the largest packer is paying a significant premium for Shorthorns over any other breeds and this is one of the reasons that Shorthorns are the fastest growing breed there. The Australian branded Shorthorn beef is just a few years old, but Shorthorn bulls have seen a significant increase in selling prices since it was established. It takes time... lots of time to change things but it is possible. I am old enough to remember my dad saying that he felt so sorry for people raising Angus, because they always  sell their cattle for less money than what other breeds are selling for.
 

Medium Rare

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Missouri
justintime said:
There are still places in Canada where color takes a hit but here in Western Canada, it seems that roans are very popular with cattle buyers. Of course, there are some buyers who are still a bit color blind but gradually they are becoming educated. We turned a major corner about 10-12 years ago, when a pen of about 200 Shorthorn and Shorthorn cross steers received the highest premium ever paid by Cargill on the rail. This set of steers came from one ranch, and they also had the best feed efficiency in the feedlot where they were fed. They all went into the feedlot on the same day and they were all sent to market on the same day. The feedlot reported that this pen was marketed 12 days earlier than any other pen that went into the feedlot on the same day. This feedlot was one of the largest in Western Canada at 30,000 head and the news of the premium paid and the performance of this pen of Shorthorns went through the cattle feeder world very quickly and all of a sudden, many other feeders were not afraid to try a pen of Shorthorns when they could find them.
I sold 8 Shorthorn bulls to an Alberta ranch and the owner also was a cattle buyer on one of the largest markets there. He bought them sight unseen but he said he would only accept light roans or an occasional white bull, when I delivered them. When I delivered them, I asked this man why he insisted on the color. He said that these bulls were going to be used on Black and BWF heifers and cows and he wanted the cattle buyers and cattle feeders to know that they were Shorthorn cross when they walked into the sale ring or feedlot. He said that a pen of blacks can be anything from Angus, to exotic cross to dairy cross and he also said he did not know what Shorthorn breeders were not promoting the fact that the roan color comes from one breed... Shorthorns.
Of course, quality is still a factor in determining price, and poor roans will still sell for less, but if they are as good quality as any others on offer, they will sell well. I really frustrated me when in this day and age, the color of the hide still dictates the value of the animals. This is truly man made discrimination in the market place. It is also interesting that the UK and Australia both have established a brand name for Shorthorn beef. In both countries, Shorthorn beef now receives a premium price. In the UK, the largest packer is paying a significant premium for Shorthorns over any other breeds and this is one of the reasons that Shorthorns are the fastest growing breed there. The Australian branded Shorthorn beef is just a few years old, but Shorthorn bulls have seen a significant increase in selling prices since it was established. It takes time... lots of time to change things but it is possible. I am old enough to remember my dad saying that he felt so sorry for people raising Angus, because they always  sell their cattle for less money than what other breeds are selling for.

Enjoyed the read. I strongly agree with this one specific point.

I've always thought the roan gene should have been the marketing concept the breed used. Instead, people got behind trying to turn solid in an attempt to hide and slide under the radar as a solid red something. Reminds me of sheep just trying to stick to the flock and not get slaughtered. Instead of burying the one trait that specifically identified the breed and it's strengths, use it to stamp out your product. Reputations still sell cattle.

You also can't argue against CAB for being single trait selection if you're doing the exact same thing against roan or spots in your own herd.
 

mark tenenbaum

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Mar 23, 2009
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Virginia Sometimes Iowa and Kansas
oocc said:
Thanks. I'm thing about trying to use a Shorthorn bull on some Simmi Angus cows.
HEY OOCC  Heres a 50% Shorthorn 50% Simm X young bull that is ready to go And he awta work-picture taken yesterday-and his sire is a 6year proven functional CE bull His dam is a really good purebred Simm. Some really nice purebreds out of his sire too  O0
 

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aj

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western kansas
There was a bull buyer and cattle feeder at Lovings sale that was using Shorthorn bulls on Angus cows. Marty said the guy was shooting for premiums on the calves and the guy was getting less yield grade 4's by using the Shorthorn sired calves and still hitting the choice and above mark on the tree.
 

mark tenenbaum

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Apparently it got figured out this year at Denver that Shorthorns hold the highest yield grades of any cattle due to whatever indices-however-they just aren't the easy keeping desert scavengers or currently even lush pasture maintainers of old-the best cross of any breeds much less British breed has ALLWAYS been Angus Shorthorn or vices versa-although the Angus Sycophants cannot bear the ideas for some Republican or other reason-the cattle only are directly descended from Horns.I don't think there are 2 other breeds more complimentary-NO BREED crosses like Shorthorns-or calls into play the ancient array of positive chromosomes-same with Angus-the beef and combined performance are simply the most powerful examples of genetic give and take and have been for 150 years--but the proofs at the table-and at weaning-certainly not in the showring-even though Shorthorns and plusses by shear numbers (or lack thereof) remain at the very top percentile of the British breeds in championships.Mainly heifers O0
 
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