The new registered Shorthorn business model.

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aj

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I got a sale catalog on a Shorthorn in Oklahoma in March. It looked like every shorthorn sales representative from Shorthorn nation will be their. The first 60 lots is represented by two of the consigners cattle. There seems to be no program design. It's like some guys went out and bought 100 receipt cows......bought a bunch of embryos....and are putting together a production sale. I'm not saying this isn't a viable business model.....but to me it seems pretty hoakie.....and more like a used car lot aproach......kind of a cattle trading deal and not a cattle breeding deal. Am I misreading some pre fixes? Am I reading this deal wrong?
 

sjcattleco

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AJ

There are tons of cattle multipliers out there..  They think they are breeders but they are just chasing popular pedigrees they really have no clue how to actually get what they want.

How many people out there really have their own prefixs on their cows?  not many...

I like to see this sale catalogs when people call it a production sale and they have 30 -40 lots and not one animal has the owners prefix.....

 

aj

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Its a bit different than a HUBS pedigree....or Becktons.....or Lovings anyway....
 

GM

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If its not profitable (or heading towards profit) its not a good business model.  You see the same thing within the consignment sales.  It shows that some of these breeders started with a lot more capital than others.  Hard to decipher their longterm plan from a sales catalog. 

Also, the programs you mentioned wouldn't say "purple banners" is their main objective
 

Doc

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I'm going to say that at least 85% of the cattle in the sale have their prefix. They have bought a lot of eggs, but they have bought more flushes and good cows to flush , so that is where they got all these ET calves. It would be pretty hard to have several generations of cattle with their prefix on them when they have only been in the Shorthorn breed for about 3 or 4 years. I don't see anything wrong with this when you are 1st getting started. You have to generate some income somehow to keep your banker and the IRS happy.
Once again, if trying to raise cattle that will win in the ring and that is how you are paying your bills then more power to you. Not everyone one is trying to raise 4.5 to 5.5 frame score , red polled cattle. It should make you happy, because if you ever buy anything at a sale then you know you won't be bidding against each other on the same type animal.
 

Mill Iron A

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I don't think this would be a problem in the shorthorn breed, but in particular red and black angus bull buyers want something "in the book" semen book that is. I have a really hard time with this because I almost never breed something in the book. I have specific needs with specific goals but if my bulls don't. Sell as much as a "multiplier" that uses a semen logo to sell bulls then that doesn't make my business model very profitable. So far I have been lucky but I just don't understand that. The only thing that system has going for it is accuracy.
 

Mill Iron A

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I should clarify I'm not knocking using main stream sires, I use them myself, I just can't believe people that won't accept that something not in the a.I. Books is really good.
 

GONEWEST

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aj said:
Its a bit different than a HUBS pedigree....or Becktons.....or Lovings anyway....

Thank goodness for that...........

AJ do you think you could round up 100 from your place and gross what these will?
 

firesweepranch

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What will these girls likely bring? This sale is just about an hour and a half from us, and my daughter is interested. Never owned a shorthorn, but she has always wanted one to show and breed. ... just wondering
 

shortyjock89

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You should go! They've built a new facility that is amazing.  The cattle will bring anywhere from 5-40k for good ones, but maybe you can find something you like in your price range.  I'd call Jason or Nate, they'll be honest about the cattle.
 

firesweepranch

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Thanks guys. We probably will go, if not just to see the facility and cattle and learn something about the shorthorn breed!  (thumbsup)
 

J2F

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-XBAR- said:
Bet they avg over 5. Just a guess.  From the looks of their facilities, they do what they want. Lucky ducks.

You're not kidding!!! the facilities looks nicer than my house... I want to go just to see that in person. Cattle looks good too!. Eggs or no Eggs the cattle look very good in the pictures.
 

Will

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firesweepranch said:
Thanks guys. We probably will go, if not just to see the facility and cattle and learn something about the shorthorn breed!  (thumbsup)
I live about 7 miles from Jason and have been through the cattle twice.  Thier are some really nice calves and the quality goes really deep.  I think thier will be a few that bring a bunch but I also think with as many quality calves as they have their will be some of them get missed and be very affordable.  Their are too many good ones for thier not to be a bargain or two. Plus if any one needs a fall born steer their are a handful their that can run just about anywere.  Firesweep if you come down let me know if you have any questions about shorthorn cow families.  The facilities will be worth the drive. 
 

frostback

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aj said:
I got a sale catalog on a Shorthorn in Oklahoma in March. It looked like every shorthorn sales representative from Shorthorn nation will be their. The first 60 lots is represented by two of the consigners cattle. There seems to be no program design. It's like some guys went out and bought 100 receipt cows......bought a bunch of embryos....and are putting together a production sale. I'm not saying this isn't a viable business model.....but to me it seems pretty hoakie.....and more like a used car lot aproach......kind of a cattle trading deal and not a cattle breeding deal. Am I misreading some pre fixes? Am I reading this deal wrong?

So AJ could you please in lighten us to the correct way of starting in shorthorns?    Also how to have a production sale that you deem acceptable.
 

GONEWEST

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AJ what is contrary to your beliefs about raising cattle that other people want to buy as far as cattle breeding goes?
 
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