They have the semen sales so locked up and exclusive that it does not matter if their is a picture or not. They only want him bred to cows of people who can afford to use $1000 worth of semen to do a flush. a picture would be sort of like going to a museum, you can look but cant touch...
More power to them if they can get this kind of money, and at least he has proven to be able to sire some really nice cattle (Upgrade reference, 100's of thousands spent on semen and embryos of a bull with no progeny) but I think there are bulls out there just as good that I can buy semen on for $25!