I believe that colour is a double-edged sword!
A few years ago (2004) I was looking for a bull to improve the bone in my cattle as I felt they were a bit fine-boned. I found the ideal bull in a 'blotchy' red and white which the seller euphemistically referred to as a 'splashy red and white'! The added bonus was that I bought him for a song due to his colour!
Well, he certainly did the job on the bone in one generation!
I had the President of the Society doing my inspections yesterday for my September sale string and he pointed to all the grandsons of that specific bull! They all have a white blaze on the face or a white patch on the flank like Matrix. The other common thread is that they all have good bone.
From my experience here, the more 'splashy' coloured cattle don't sell as well, but a red grandson was my top priced bull at my 2012 sale.
If he fits well with somebody's programme he should do well and if he is a desired 'show' colour, ditto, but the eventual buyer, if he offers something extraordinary, will probably get a bargain!