To many breeders think that if they spend big money, they will sell for big money. In most cases, it doesn't work this way. There are many other factors involved in the price you will receive for the animals you produce, one of them being the owners personality. My grandfather started our herd in 1903. He had a lot of sayings, and one I used to hear him say was that " people buy cattle from people they like". I believe there is truth to this statement. More and more, customer service is also important. I have seen people sell an animal at a sale, and even take the halter off it and leave it tied in the stall with a make shift neck rope made of twine. Talk about setting the stage for a great relationship with a buyer!
I would agree that if you are serious about this business, you will never be totally satisfied with the quality of your herd. You should constantly move closer to your goal all the time, but the goal may change over time. I would suggest that you should know what you want before you start, and be willing to look around before you jump in with both feet. In my case, I have found that the price you pay has little to do with how they produce. I have several donor females that I was able to purchase privately, for $3000 or less. I have one donor who I purchased for $2000 who has just passed $100,000 in sales of progeny, embryos and flushes.We have sold embryos from her to 6 countries now. I have a donor that cost me $6200 in a dispersal that I sold the embryos from her first flush for over $12,000 and her first calf for $5000. In her case, I had more luck than anything, as she turned out to be an exceptional embryo producer, as she produced 162 grade 1 embryos in 5 flushes and then settled 12 days after the last flush. She just calved yesterday with a beautiful heifer calf, so we will be setting her up to flush again in a couple months.
I would say that this female at $6200 is probably the most I have ever paid for a female. When I was buying cattle for our feedlot an old very successful order buyer gave me this advice " you will make more money buying cattle than you ever will selling cattle". He also said "when the sale prices get too hot it is time to go home. There will be another day to buy that will be better for you." Another thing he told me was " in any sale, there are always at least two bargains. You have to be smart enough to know which ones they are, and occasionally the biggest bargain is the high seller". I think this man had a lot of foresight and knowledge, and I think what he told me holds true in the breeding end of the business as well.
I would also say that once you start establishing your herd, you have to be willing to spend the appropriate amounts on promoting your herd. I think this is a key to the road to success. I am not just talking about print advertising, but get a good camera and use it. Spend the time to get your own website and promote it. Constantly take pictures and try to get better ones than you had previously. I am not a great photographer but I have been lucky enough to get a few excellent pictures of some of my cows and herd sires. Nobody but me, knows how many hundreds of pictures I have taken to get these few shots. A good picture will sell more dollars of offspring and embryos than any other factor I know of. Most of my embryos sell to people who have never seen the donors in person. Each year, I sell many embryos to people I have never met, who have never seen any of our cattle. A few months ago, I was asked what was the most important piece of machinery on my farm. After thinking about this for a few seconds, I decided that my computer had to be the most important thing I owned. Visibility and marketing are keys to any success. Most people are pretty good at production skills ( ie: feeding, fluffing, fitting, etc) but rather poor at marketing skills. I don't think marketing is something that comes easily to most, but it is something that has to be worked at. Don't be afraid to learn from your mistakes... and other people's mistakes. There is a saying that says " a smart man learns from other people's mistakes.... a fool only learns from his own."
Personally, I would rather spend money on my herd bulls than on any female... but that is just me. A good herd bull will influence your herd for most of our lifetime in the business. Only an occasional female will do the same. Be confident in your herd bulls, but be careful you don't get barn blind. There is a very fine line between the two. A few years ago, a friend and I went to a sale in the US. My friend was there to possibly buy a bull calf that was selling. He ended up buying the calf, but in heat of the moment, he paid almost twice as much as he had planned on spending. As we traveled home, I listened to him whine and moan about how stupid he was for spending this amount. After an hour of listening to this non stop abuse he was putting on himself for his stupidity, I stopped him and said " If you go home with that attitude, you will do nothing but lose money on this bull. The fact is that you bought him, and that cannot be changed. That is now history. From this point in time, you have to tell people that you got a bargain and you are super pleased with your purchase" He listened to what I said and he finally said that I was right. This bull probably made him as much money as any bull he had owned previously.
There is lots to learn in this business, and the day you think you know everything is the day you better be booking your dispersal sale. You should never reach a point where you are incapable of learning from others, and afraid to learn from your mistakes. You will make mistakes,... everyone does. Correct them and move on.
I have probably made more mistakes than the average person in this business, and I certainly don't have all the answers. I really believe that timing is very important in this business, so try to watch which way the trends are in the business. Most people follow trends and are always producing their own cattle on the tail end of the current trend. The breed leaders are always on the front end of the trends, or making a new one. Also, know your market. By this, I mean that if club calves are your goal, use club calf genetics. If raising bulls for commercial ranchers is your goal, you will probably want to use some different genetics.
This is an excellent topic... and one that many chapters could be wrote.