I think the Durham Red fizzled because they look like Red Angus. Shorthorn people hated that. The commercial in my area love the way they look. But Shorthorn breeders love their red roans.......and the black pluses win the plus shows even when most of them are genetic defect carriers. I seriously believe that. I wished so bad the Shorties would have tied up with the Red Angus breed in some kind of program.....epds or whatever.