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Author Topic: Marketing a Steer  (Read 5027 times)

Offline DiamondMCattle

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Marketing a Steer
« on: October 11, 2011, 09:29:35 AM »
I have a Miniature Hereford prospect steer for sale. He will be very competitive in the pre-junior and junior Miniature Hereford shows. I am just wondering how to market him because it is such a niche market. Any advice would be great.
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Offline outspoken

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Re: Marketing a Steer
« Reply #1 on: October 11, 2011, 10:51:20 AM »
I have a Miniature Hereford prospect steer for sale. He will be very competitive in the pre-junior and junior Miniature Hereford shows. I am just wondering how to market him because it is such a niche market. Any advice would be great.
you will have to market him towards people who care about your product, and follow your niche market.  something that less than 5% (at hight) people on here will be able to give you advice towards. 

I would guess that you would know more people in the mini herf breed, than the rest of us combined.  I'd start with those people.

Offline DiamondMCattle

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Re: Marketing a Steer
« Reply #2 on: October 11, 2011, 05:13:51 PM »
The biggest market for the pre jr mini herefords are in Texas with not just mini breeders but people wanting to start their kids early.
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Offline Redwine Cattle

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Re: Marketing a Steer
« Reply #3 on: October 11, 2011, 05:48:57 PM »
I would start a facebook page with your farm name and work at getting some people to "Like" your page, its free and really east to do. Depending on how serious you are about it and how much something like that would go for, I would contact some of the jackpots that are coming up in that area, get ahold of someone who is putting it on and email them a flyer that you have put together. Keep it short and sweet, but don't single yourself out to just one steer.

Make some calls. Go to showsteers.com and look up your target state whether it be Texas, Kansas, Oklahoma. Search through the sites listed for either hereford breeders or steer jocks. Most people in this business love to talk about their animals. Ask them what they have, let them talk about it awhile, and work into the conversation what you have and see if they, or know of someone who, might be interested in something like what you have. I guarentee you that if you put the leg work in, you will be rewarded.

Whats interesting to me about what you are offering is that its unique. Just as was pointed out before a very small percentage of people do what you do, but in my opinion, that just means your opportunity for growth is huge. You have a product that noone knows they want (need), until you show them. I'm sure there are a lot of folks out there that would love to get there kids showing a year or 2 earlier, and their kids want to, but they don't want to risk it with a 1200 lb beast. You have the perfect solution, and because of that, you can get a premium for it.

Good luck and be sure to let us know how it goes! 
"Luck is what happens when preparation meets opportunity"       ~Seneca

Offline willow

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Re: Marketing a Steer
« Reply #4 on: October 12, 2011, 08:58:25 AM »
There is obviously always going to be people that don't like your cattle for whatever reason, but don't let that stop you from promoting them like they are the best thing on four legs.  I believe if you are on a cattle website such as Steerplanet speaking about your product that is a good place to start.  Do create marketing materials, a facebook page (free), even a webpage wouldn't hurt.  Speak with other people that raise mini cattle and find out what has worked for them.  We have thought many times about getting a mini for our young daughter that loves cattle, because she isn't big or strong enough to handle a 1000 lb steer or heifer.  Keep promoting,keep talking and eventually you will find something that works.  Best of luck to you.     

 

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