Steer Planet - Show Steers and Club Calves Forum

I didn't see any "mocking of ag" from my point of view.

Attack on the big bad food industry, not necessarily the farmer in this commercial. Past commercials they have attacked farmers. Don't see it in this one. I don't eat there anyways because they support PETA. Part of the bad rep farmers get is because of these "mega farms" or Giant companies that process food.

Very disturbing in that it will further the disconnect and misunderstanding of production agriculture with the "city folk".  There is enough confusion in urban and suburban America now on how food is raised, taken care of, and processed!!!!

I don't even know if there are any Chipotle Grills in my area-- never have looked for one when I am in Des Moines.

EF

Here is more comments about Chipotle

http://beefmagazine.com/blog/chipotle-continues-use-fear-sell-its-burritos

Here is more on the Chipotle Video, or at least the plitical BS from Chipotle.
http://www.righteousbacon.com/chipotles-scarecrow-part-one-lessons-in-corporate-greed/

Thanks for those posts guys. "CBC " and "Vic", those are both great reads.

The American public is one of the most uniformed people on this planet. Unfortunately the most gullible too.

Hear are a few comments on "Scarecrow" which gives me some renewed hope;

What a wacky and unrealistic video. I wish companies like Chipotle would interview some real-life farmers who care about the animals they raise, who care about food safety, and care about their customers. This video only tried to scare people about their food, which in this country is so abundant, so safe, so inexpensive, and so available that it is too easy to take for granted.
Permalink     |    Share it
photo
richard glenister
0 Fans
2 hours ago ( 5:21 PM)
While it is certainly a beautiful piece that expresses what many farmers feel but Chipolte as company doesn't seem to be sincere. A few years ago when I was producing grass-fed beef Chipolte somehow obtained my information and approached be about selling them beef. To my dismay they wanted to pay substantially less than even the dismal price offered by the conventional beef processors. Likewise with their history of problems with hiring illegal aliens. There is a very clear disconnnect between what they say and what they actually do as a company.
Permalink     |    Share it
The Proud Vegan
4 Fans
12 hours ago ( 7:09 AM)
The level of sheer hypocrisy and irony in an establishment, such as Chipotle, creating an advertisement like this is absolutely ridiculous. Although, it's only helping the cause I stand for, so, that's one good thing about this. Other than that, it bothers me that Chipotle seems to be targeting people's emotions, and, by applying their name to this short film, subliminally convincing people that buying from them would help to end these terrible occurrences, as if they aren't a large contributor to it themselves. If they truly care about any of this, then, an advertisement isn't going to be enough. If they truly care, they would stop contributing to what, according to this advertisement, they seem to be against.

Maybe it should be called perception advertising!

It seems that the media is very quick to jump on something, look at LFTB last year forcing people out of jobs and a company that had to declare bankruptcy.

But the damage is done and it seems that the media is too slow (or take or own sweet time, they don't care approach) to report the truth.  And look who pays the price.

Have you seen the post on facebook about the talapia fish and the conditions that is is grown and processed in?  In outing a foregn source it will ultimately hurt US fish prodecers as well.

We come in contact with people that we know every day know nothing about agricultre production.  With Facebook and other social media, wouldn't it be easy to direct them to information from sources and people whose interest and do know about agriculture.

Many items are posted of facebood with a pass it along to your friends and etc.  this would be powerful!