Telos
Well-known member
As a chef feeding mostly urban dwellers, I feel that we as beef promoters are not doing enough to come up with solutions to make our product as popular as it could be. I'm in a position were I feed very wealthy people. The consensus is that beef is not as healthy as our competition which is chicken, fish, turkey and wild game. Almost all of my customers are into organic, grass feed or the multitudes of other gimmicky labels. For the most part they don't eat beef and pretty much broadcast their non-beef eater habit to everyone they come into contact with. They believe it is very unhealthy and will take years off your life.
The last three evenings, I had the privilege of having dinners cooked by a 3-Star Michelin chef who was voted the best chef in England. The other guests were a surgeon and his wife which is an ex- olympic free style skater, a Wall Street bonds broker, a couple of very successful New York business people. All were well educated and had an image that beef is unhealthy. In fact the last evening's dinner had beef tenderloin for the main course and all but myself and my guest requested fish instead.
My concern is what are we as producers going to do to improve the negative image of beef? Not eating beef appears to becoming a part of the American culture and a large percentage are getting on this bandwagon.
The last three evenings, I had the privilege of having dinners cooked by a 3-Star Michelin chef who was voted the best chef in England. The other guests were a surgeon and his wife which is an ex- olympic free style skater, a Wall Street bonds broker, a couple of very successful New York business people. All were well educated and had an image that beef is unhealthy. In fact the last evening's dinner had beef tenderloin for the main course and all but myself and my guest requested fish instead.
My concern is what are we as producers going to do to improve the negative image of beef? Not eating beef appears to becoming a part of the American culture and a large percentage are getting on this bandwagon.