ferkj said:
Maybe genius wasn't the right word. How about hype master. The point i was trying to make was an unproven uncollected bull fetches 140.00 when there are numerous bulls of similar genetic base and phenotype out there for 20.00 all you want to buy. The buzz created by a display at Denver and some blog pics and post without a single dose collected yet alone a live calf to promote. How many bulls through the years have followed this pattern then in 2-3 years aren't even around anymore. It's just the "latest and greatest" trap people will fall for. I'm not a Lautner kool aide drinker or fan of even...plenty of bulls out there to use that have proven themselves. That' all i meant.
Genius was the right word as far as I am concerned. Marketing is all about building hype!
Sure he misses on some of his prospects, but doesn't everyone?
What about the bulls that Lautner's are RIGHT about?
I-80
Monopoly
Heatwave
Unstoppable
Uno Mas
Jesse James
There are a couple of others that are just around the corner from that list as well. (I-67, Monopoly Money)
I don't necessarily endorse every single bull in their lineup either, but I certainly would not minimize his ability to market!