knabe
Well-known member
i have built a small cluster of customers for meat from my PB maines. trying to think of a hook. i live in hollister ca, not the same as hollister clothing, that's down south, and the same founder of the town i'm in, confusing, but oh well. area was know for hay, used to transport by the trainload in days gone by. high school is the balers. anyway, since it's just a hobby and basically loses about 5-10% head, i've basically sold it as a loss leader. not trying to be organic, but don't feed antibiotics, hormones, stimulants etc, as the people who want this will pay more. hot carcass organic hogs get $6.00/lb out here, chickens almost as outrageous. feed free choice hay, grain twice a day and free access to pasture.
one hook my brother came up with is to name it hollisteers and come up with a logo. his wife is a maid whose name is mary and he came up with the name maid mary. just wondering as i'll be feeding heifers too next year if the name is confusing, or that it doesn't matter since the people i'm selling to don't even know what a heifer or steer is. tyring to go to the next step and offer pricing somewhat in between the supo expensive grassfed beef, and ranchers reserve at safeway. steers/heifers have at least 4/6 tenderness genes, and 2-4/8 of the marbling and quality grade markers.
don't really want to blur the line as the organic purists would call it between organic and non-organic for lack of a better term. some of you are direct marketers. any ideas?
one hook my brother came up with is to name it hollisteers and come up with a logo. his wife is a maid whose name is mary and he came up with the name maid mary. just wondering as i'll be feeding heifers too next year if the name is confusing, or that it doesn't matter since the people i'm selling to don't even know what a heifer or steer is. tyring to go to the next step and offer pricing somewhat in between the supo expensive grassfed beef, and ranchers reserve at safeway. steers/heifers have at least 4/6 tenderness genes, and 2-4/8 of the marbling and quality grade markers.
don't really want to blur the line as the organic purists would call it between organic and non-organic for lack of a better term. some of you are direct marketers. any ideas?