In the club calf and show cattle scene you need to only show professional pictures of your bull you want to promote. First impression and perception is everything! Unless is it an awesome picture, I would make sure you do all the work necessary to make the first impression very good. Then you will need to get respected people in the show industry to come look at him, give you their honest opinion of how much he may be worth. These may be people from your immediate area that have a lot of experience and success in the show ring.They may say you have a $4,000-$6,000 bull or they may say you have a $20,000 bull. Get several opinions of your bull and then maybe the word will get out a little bit. You can always search for the information of the people you mentioned and personally call them or just email them the information on the bull and a very good picture and video. That might get their attention. Good luck.