every cow settle on first cycle-
every cow deliver a live calf- within a 30 day window
every black cow produce a black calf, and ideally-- every shorthorn cow produce a heifer calf
every cow wean a calf- that is better than last year. Better can be bigger/ heavier, better phenotype, or sell slightly better.
if all of this happens- (minus the shorthorns all producing heifer calves, that would just be a bigger plus)- we make a profit.. plain and simple.