Just a quick question for you all: How can someone spend extreme amounts of money ( in this case we will say $30,000+ ) on a steer and expect to come out on top? I realize their are numerous jackpots and most midwest state fairs top that in their sale of champions but not every one of these calves makes it that far. Is it just for marketing purposes for the breeder or the owner of the calves sires or something else? This is just something that has baffled me for years and I thought I might get a pretty wide variety of answers on here.