I'm not familiar with the Max E Glo brand, but if it is 18 - 22% Fat, then it's the good stuff. I have only fed Healthy Glo, the ADM/Moorman product developed for Race Horses. Feed as the other posters recommend. I much prefer the meal over pellets. The Stabilized Rice Bran is also good to have on hand to top dress for a picky eater because it tastes so good. When I first learned of the product (1996) I was informed by a Beef Nutritionist the Rice Bran would trigger a natural occuring Steroid, which is responsible for muscle develpment. An added benefit is how healthy, thick & shiney it makes a calf's hair.