I am from Canada and have seen the Serious Business bull every year since he was a calf. I have also seen his calves every year at Wilsons. I do not own shares in the bull and have only had a handful of calves out of him that were out of females that I bought from Wilsons as bred females. His biggest down fall is the fact that he has only been bred to about 50 head per year. Once the calves hit the ground in the U.S. and as the summer goes on and everyone sees what he does at Bushy Park I think he will take off like wild fire. This bull is very consistent and I think he will be a breed changer. He is a bull that still sires that show ring look and style but he also throws unequalled rib shape and muscle down in that lower third. His calves are extremely sound and he throws excellent hair. His femalles are making excellent mothers as they are able to keep their condition after they calve and they milk real well. These Serious Business cattle are extremely easy doing and that is important with todays rising feed costs. He works well on a vaiety of cows as he will add rib, thickness, hair, keeps them sound and does it all in a moderate frame. you can use this bull with confidence. A son was Reserve Maine bull in Denver this year.