ska said:
Blow them 90% dry.
Mist on the show coat just enough to completely mat the hair down when brushing with a plastic scrub brush.
Brush them dry in front of fans with the plastic scrub brush. Don't blow it out.
Basically, you need to use enough to get the HIDE wet.
Find the Showcoat Solutions facebook page, and follow it. There is a lot of information there.